Parade Sponsors & Partners

The International Award-Winning San Jose Holiday Parade is the largest holiday parade in Northern California and has been named one of the “TOP 25 PARADES IN AMERICA.” Each year, thousands of families and parade lovers visit Downtown San José to watch the parade in person, and thousands more enjoy the parade on television and streamed worldwide live on the internet.

The parade annually features dozens of the best, brassiest bands in the region; giant, colorful helium balloons of children’s characters; creative, imaginative and elaborate floats; and, a variety of unique and memorable specialty units.

Partnerships may be developed throughout the parade by sponsoring programs, balloons, bands, units, prize money or by presenting a float. This has become the PREMIER Holiday event for community involvement, marketing partnerships, on-site sampling and television exposure. No other Holiday event brings this many opportunities for marketing and community outreach with elements for employee team building and family fun. Many of our sponsors have also won awards for their unique and creative program and marketing partnerships with the parade.

The SAN JOSE HOLIDAY PARADE would like to salute our partners and sponsors and hope you support and patronize them.

Becoming a Parade Sponsor

If you would like to become a partner of the Award-Winning SAN JOSE HOLIDAY PARADE TEAM,
please contact the Parade Office.